Case Studies

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Yoga Green Book

Challenge: Provide PR for online yoga studio the Yoga Green Book.

Strategy: : Position The Yoga Green Book as a leader in the fitness and wellness space, highlight the resources The Yoga Green Book provides as well as its unique and relatable voice. Work to foster strategic partnerships and solidify brand identity through national placements.

Results: Secured media placements in Black Enterprise, The Root, Madame Noire and Black Doctor Increased brand awareness of the Yoga Green Book.


Smart Age Solutions

Challenge: Provide PR for Digital Marketing Agency Smart Age Solutions during JCK Vegas

Strategy: : Position Smart Age Solutions as the leading digital marketing agency servicing the Jewlery industry and enhance awareness of the Smart Age Solutions brand through effective and targeted media outreach. Garner coverage for Smart Age Solutions' information session at the JCK Las Vegas Trade Show.

Results: Secured media placements in National Jeweler and JCK online, Increased brand awareness of Smart Age Solutions and their partnership with Google.


Dont4GetMe Frances Canty Foundation

Challenge: Create content to increase brand visibility and engagement across all social media channels.

Strategy: Create a social media campaign in line with Dont4GetMe's brand values.

Results: Increased brand visibility and engagement with over 10K impressions across social media platforms.


Tony Lyons

Challenge: Provide social media management and event production services for R&B musician Tony Lyons.

Strategy: Use a proactive approach to facilitate a  on-going media campaigns via various social media outlets. Create content to increase client visibility and drive traffic to the client’s Soundcloud page. Plan and execute a music showcase including various NYC acts.

Results: Increased brand visibility with over 5K social and media impressions.Secured interviews with top tier music outlets. Executed a music showcase in NYC with top tier press outlets and influencers in attendance.