Capability: BRAND PARTNERSHIPS
Bianca Kea
The Challenge
TWPR was tasked with identifying unique partnership opportunities to enhance brand position and drive customer acquisition for Yo Soy AfroLatina and its founder Bianca Kea.
The Results
Crafting a strategy to target partnerships aimed to drive brand equity and consumer acquisition, TWPR executive brand partnerships with Mailchimp, Refinery29 Somos, Jack Daniels, Don Julio, TIME, & Twitter.