Ready to secure media coverage that drives impact?

Tired of seeing other brands and leaders in your industry featured in national media outlets while you struggle to effectively share your value? Let’s change that and get you pitch ready! 

Let's Get Pitch Ready!

Let's Get Pitch Ready!

Life’s A Pitch is a 6-week digital course & coaching program for small business owners and communications professionals who want to increase brand visibility, establish credibility, and attract their ideal customers.

Learn How To Break Through The Noise

Muckrack’s State of Journalism 2024 Report found that 46% of journalists receive 6 or more pitches per day. That works out to at least 30 pitches per week for almost half of all journalists.

As the media industry continues to shift and become more cluttered, finding opportunities to clearly communicate your value and impact is critical to securing the media coverage it takes to propel your business. Learn my tested formula for grabbing the attention of overworked and overpitched media to cut through the noise and elevate your brand.

Does This Sound Like You?

I am a small business owner or thought leader who needs help identifying my why and securing media coverage for my brand/business.

I am a communications professional who needs help refining and sharpening my skills in order to secure media coverage for my clients in top media outlets.

 Ready For Your Transformation?

What could your business look like after completing the Life’s A Pitch course? What happens when you stop thinking of marketing as an afterthought and it's time to make it a priority?

This could be your before and after:

(Hover over each card to see!)

  • ❌ Your tried getting buzz for your business or client but can’t clearly communicate the mission, audience or unique value add.

    🎉 You have established messaging, talking points, brand story, target audience and can clearly communicate your unique value to your audience.

  • ❌ You lack the credibility that media coverage provides, limiting your ability to secure partnerships, speaking engagements or other opportunities to elevate the business.

    🥳 Your brand has been featured in both local and national media outlets, you have been booked for speaking engagements establishing you as an expert in your industry, you have increased traffic to your brand website and social platforms, partnered with brands to amplify campaigns and are nominated for industry awards. 

  • ❌ You struggle to retain clients and the ones you do have aren’t satisfied with your results. Your pitches don’t get bites and you struggle to secure quality media coverage for your clients that moves the needle.

    🥂 You have a steady stream of inquiries coming in from prospective clients who see your value and want that for themselves. Your pitches are landing and you are booking your clients for brand partnerships, speaking engagements and industry awards. 

Course Modules

With a results-driven and comprehensive program, learn the skills to secure media coverage and build the credibility to grow your business. Guided by a carefully crafted curriculum with hands-on lessons, learn how to build a pitch that will drive game-changing media coverage. 

What To Expect

Throughout this six-week intensive course, you will access strategic expertise and crystal-clear direction from a media expert.

Through our strategic and personalized approach, I will be your trusted guide, offering you support as we unlock the power of the pitch.

  • Kick off the process with a brand audit to identify your why - the driving force for your impact.

  • Quality brand assets further establish your credibility with media. Learn how to prepare your brand materials to get pitch ready

  • Learn my tested framework for building pitches that break through the noise and connect with media

  • Dig into the variety of angles you can use to pitch media with real examples of the pitches that locked in national media coverage

  • Build an air-tight media list to make sure your pitch gets into the right hands. Learn how to identify the best targets for your pitch

  • Now that you have the skills, let’s lock in the strategy. Walk through step-by-step application of building a PR strategy that sets you up for success!

Life’s A Pitch Includes:

  • Brand Audit

    Don’t know where to start? Receive a brand audit to identify the gaps and opportunities to focus on during the course of the program.

  • 6 Weekly Modules

    Our weekly modules include a live session with the cohort, worksheets, templates, and quizzes to test your new skills.

  • Interactive Worksheets

    Work through each lesson with custom worksheets that push you to think deeper and more strategically.

  • Pitch + Media List Templates

    You’ll receive the same templates we’ll walk through in class. Personalize them and use them for planning the perfect pitch.

  • Weekly Support

    We’ll have dedicated time each week to share your wins, ask questions, and get support from your fellow students.

  • 1:1 Coaching Sessions

    Need some extra 1:1 attention? This add-on gets you real-time feedback on your pitches, strategy and media lists, and more!

MEET YOUR INSTRUCTOR

Hi, I’m Tequilla!

With nearly a decade of experience building brands and helping them to communicate their value and raise brand awareness through strategic media coverage and impactful storytelling, I bring real-world experience and a results-driven strategic mind to this 6-week intensive course. 

As the founder of full-service communications consultancy TWPR, I amplifiy the stories of diverse, purpose-driven brands. With nearly a decade of experience, I have become the difference maker that brands & executives seek to propel them toward their goals, including coverage in top media outlets, increased revenue and visibility, and impactful partnership opportunities.

This is no easy feat given the ever-shifting media landscape, but my Bronx-bred hustle & knack for relationship-building translates into results. I am also respected as a brand manager savvy at positioning diverse entrepreneurs as an authority in their respective industries and helping them to thoughtfully build engaged audiences.

CLIENTS FEATURED IN:

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Cohort Dates:

Enrollment Period: Rolling

Spring Cohort: February 2025

READY TO INVEST?

READY TO INVEST?

Investment

Two Payments of $1,500

One-Time Payment of $2,497

Get Your Brand Pitch Perfect! 

The Application Process:

Fill out this application form if you’re ready to join the cohort!

We’ll reach out on a rolling basis if you qualify, and you’ll get an invoice to secure your spot.

You’ll receive access to your portal prior to the cohort starting to fill out various onboarding materials.

Classes start on December 5, 2024!

FAQ

  • No background in communications is necessary. This course is great for business owners who are in the early stages of building their brand, established business owners looking to pitch media for a new launch or milestone moment, and communication professionals looking to sharpen their skills.

  • Yes, we offer payment plans for most of our services. We understand the importance of investing in your business, which is why we offer flexible payment options to make it easier for you to get the services you need.

  • While we work with you to provide the tools and guidance to get pitch-ready, there are some things that are not included. We do not provide PR consulting, media outreach, or pitch development for your brand. However, we offer à la carte services separately to support your ongoing needs and help you achieve your goals post-course.

  • No, your initial deposit is non-refundable and all sales are final. This is because we reserve a spot in our cohort for you and turn away other potential clients during that time.

  • We are currently accepting applicants for the Winter 2024 cohort and will close November 4, 2024

  • Once you enroll, you’ll be given instant access to your course portal, where all materials will be available for your first module.

  • Not to worry! You will still have access to that week's module however the live group coaching sessions will not be recorded. 1-1 coaching is available as an additional add-on to the program pending availability.

  • Reach out to tequilla@tequillawhitepr.com and we will help you with any questions you have.