Capability: media relations
The Challenge
TWPR was tasked with raising brand visibility and establishing brand voice for The Creative Collective NYC & Culturecon.
The Results
Executing a publicity strategy that included coordinating talent interviews both ahead of event and on site, leveraging the leadership team for storytelling press moments & managing the rollout including press announcements/recaps TWPR secured 30+ media stories with headlines in Cheddar, Essence, BET.com, Good Morning America, Complex, Refinery29, Forbes etc.
