Capability: media relations
The Challenge
TWPR was tasked with expanding and securing ongoing media coverage to further establish lifestyle brand Yo Soy AfroLatina and its founder Bianca Kea as voices of authority in commerce, entrepreneurship & intersectional identity.
The Results
We executed a carefully crafted publicity strategy securing national coverage that positioned the founder as an unapologetic voice and forward thinking leader creating community through her platform. Yo Soy AfroLatina and its founder have been featured in 20+ media stories, earning 634M+ media impressions, with headlines in Adweek, Black Enterprise, Good Morning America, Adweek, REMEZCLA, Good Housekeeping, Refinery29, Yahoo! Lifestyle, etc.
