Frequently Asked Questions
How do I book your services?
Please fill out the contact form here and we will be in touch within 36 hours to schedule a free consultation call should your project be a fit.
How does the investment work?
Your investment will be broken into either a monthly retainer or project fee depending on your needs and timeline.
If you determine that I am a fit following the consultation call, what are the next steps in the process?
Following the consultation call you will either receive a strategy or proposal outlining target media outlets, partners, timeline, angles, and assets required. Pending approval, we will send over an invoice to be processed and then get to work!
How will we track results?
At TWPR we pride ourselves on being transparent and communicative with our clients. You will receive weekly and monthly updates that will include reports on progress, wins and space for improvement to make sure that you are a part of the process
How can I book you for a guest training, podcast or other media features?
For guest trainings and speaking, send an email at tequilla@tequillawhitepr.com
For podcasts and media features, send an email to tequilla@tequillawhitepr.com
How do I know when I’m ready for PR?
1) Is your brand media ready? You should be clear on your mission and values with high quality assets ready to be shared with editors and producers. You should know who your audience is and be ready to communicate all of that clearly.
2) Are you prepared to make the financial investment?
3) Can you handle increased traffic? With brand visibility comes demand. Are you prepared to meet that demand in either product or time (speaking/press interviews etc.)?
Why are your rates so expensive?
When you’re hiring a publicist, you are paying for their time, not for a media placement. Paid features are an advertisement. To give an example, a full-page ad in Forbes is $65,000. A featured article in Forbes however will only cost you the time of the publicist, which includes everything from researching the opportunity, creating and compiling creative assets, putting together a press kit or materials, story ideation, sending samples, pitching, securing, follow-up, interview coordination, reporting, and so much more. (Yes, we are responsible for all of that for multiple clients at a time!) That is an investment at a fraction of the price!
Can you guarantee press?
Any publicist with integrity would never guarantee press coverage. However, the important thing to note is that while editorial coverage is never a guarantee, its impact yields results for your brand to have credibility while putting you in front of your target audience.
